The ideal shape and size for your toddler is around 13” x 17.” The goal is not too big, not to small and will fit most toddler-size pillowcases.

When choosing your toddler’s first pillow, you will find most pillows on the market are shaped like standard pillows – just smaller. What separates the Urban Infant Pipsqueak® Pillow is its’ gusset design. This means there is no big center lump. A gusset design offers a neck height conformity no matter where your toddler lays his or her head.

Cotton is the preferred material so be sure to carefully read listings when selecting and purchasing your child’s pillow. Because cotton is a natural fiber, it is breathable. When it comes to sleep safety, especially where your little ones lay their heads, pillow content is indeed very important.

If you ask most moms - this is a must. The reality is that little ones tend to drool and sweat during sleep, which means (frequent or occasional) washing is necessary. Most parents want to know that their child’s sleep space is sanitary and having a machine-washable pillow makes this easy to just toss in your laundry.